Guilt Free Social Media Marketing

Feeling guilty for not doing enough on social media to market your business? Create a plan, execute the plan, evaluate what you did, and adjust as needed. And stop feeling guilty!

Common scenario – You have a Facebook fan page (or Instagram account or whatever) but don’t post consistently, and don’t even know what to post. (If you don’t have a fan page click here for instructions on creating one.) 

10 Steps to Guilt Free Social Media Marketing

10 steps to get your social media marketing on track (and stop feeling guilty):

  1. Brand your profile to match your website both visually (banner image and logo) and the profile descriptions.
  2. Link everything. Include links from your social media to your website and from your website to your social media. When applicable make your social media accounts “business” accounts. See: How to make an Instagram account a business account.
  3. Develop a posting schedule. You need to post regularly and consistently. This is especially important to be seen on Facebook – because of the algorithm every post isn’t visible to everyone. Learn more here.
  4. Think about what your target audience is interested in. Brainstorm posting ideas. Keep a notebook handy as ideas occur to you during your work day. Only promote yourself 20% of the time. The other 80% should be content interesting to your audience. Here are 100 posting ideas.
  5. Engage! Respond to comments from your audience. Be social!
  6. Observe and learn from what others post – inside and outside of your industry. Learn the etiquette of the platform you are using.
  7. Be creative. Visuals improve the popularity of a post. Take photos, try new things – make a short video!
  8. Review. Analyze the statistics of your posting to see which posts are most popular. You can even determine the most popular days/times when your audience is online. Click here to learn more about Facebook stats.
  9. Adjust the plan going forward. You may want to change the frequency or time of posting OR the types of content you post depending on what the stats reveal. And depending on what is sustainable for you.
  10. Add another social media account. When you are feel comfortable with the above consider adding a new social media tool. Repeat steps 1 – 9 with this new tool included in the process. It will be easier because you are already creating content for posting. Adjust the content to fit the new tool. Read about repurposing content here.

Interesting Link: Learn more about many of the popular social media platforms in this Business News Daily article Social Media for Business: A Marketer’s Guide.

TIP: Consider hiring someone to help with your social media marketing.
My services include:

  • Developing posting content and schedules
  • Designing posts (including editing photos, creating artwork, etc.)

Email me for more info!

TIP: Continue to brainstorm content ideas and add them to your list.

TIP: Create a Facebook post of the most relevant information and pin it to the top of your page. For example an art studio might do this with their schedule. (Click here to learn how to pin a post to the top of your fan page.)

TIP: Save time with your social media marketing by creating several posts at once and scheduling them out. For more info on this read “Plan, Batch, Schedule.”

Don’t feel guilty for not being on every social media platform. It’s more effective to do one well, than be on many and not do anything.

 

Drive more traffic to your Blog with better images

Drive more traffic to your blog with better images. Pinterest marketing tips. Pinterest friendly images. Pinnable images.

In 5 months my page views went from a 1,000 a month to over 5,500. I attribute this growth to pinning “Pinterest friendly” images. Here are tips to improve the design of your images.

  1. Create branded images – Using colors, fonts, and layout, design a consistent look that represents your blog or website. An eye catching image will encourage pinners to repin and click through to the post. Use a consistent look and pinners will start to recognize your pins!
    My advice – create a template in Photoshop (or other photo editing software) that you can reuse every time.
  2. Use quality photos. Take better photos by adding lots of lighting. Edit your photos to make them look their best. Play with the highlights and shadows, color balance or cast, and saturation. Or use stock photos.
  3. Add text on top of the image to clearly convey the subject of the post. Make sure the text is legible. Text should be high contrast to the background image to stand out. Dark text if the background is light and vice versa.
  4. Create tall vertical images. I design my images to be 735 pixels wide x 1100 pixels high.
  5. Enter Alt Text. When I add an image to my blog post in WordPress I enter a description in the Alt Text space – using relevant keywords. This text shows up as the pin description when the image is pinned.

Need help with the design of your blog post images? I can help, just email me with the subject “May Pin Promo” and get your first branded image plus a psd template file for only $75. Includes custom color, font, layout, and stock image.

Repinning is recommended to get your pins out there. I pin my images every day. Apps like Tailwind help automate this.

Think about the call to action in the post you are leading visitors to. What do you want them to do? Include related posts at the bottom of your post. Consider creating “Popular Posts” or “Start Here” pages to help new visitors to your site know where to go next.

Learn more about my design and marketing services here. Sign up for my informative newsletter here.