Email Marketing is still important!

I was reflecting on what types of design and marketing work I did in 2017 and was not  surprised to see that the percentage of my time creating emails for clients grew again this year. It’s grown from 6% of my work in 2015, to 13% in 2016, to 25% in 2017. With algorithms limiting which social media posts are shown to your followers, email is more important than ever. It is direct access to your audience. It is under your control.

Here are email marketing tips to help you improve your metrics, conversions, and sales from Heather McLaughlin:

  • Refine Your Mailing List
  • Have a Defined “Call To Action” In Every Message
  • Don’t Forget to Personalize!
  • Send From a Legitimate Email Address
  • Try Sending On Different Days and Times
  • Undeliverables Are Unavoidable
  • Choose A Compelling Subject Line
  • Consistency Matters

Read Heather’s full post here. The tip I think about a lot is “Choose a compelling subject line.” You have to entice your subscribers to open the email, otherwise your message is lost.

Need help developing a newsletter for your business? Together we’ll:

  • Set up an account with a mail service provider
  • Upload your existing email address list
  • Create sign up forms/links for use on your website, social media accounts, etc.
  • Design a look that best represents you and your business
  • Create a content plan that will simplify the creation of each issue
  • Code and design the first issue and hit SEND
  • Create future issues together OR set up a template for your independent use
  • Ongoing marketing planning and content creation is available.
  • Other available services include logo design, web design and development, e-commerce, social media marketing, and more.

Please email me at for more information and pricing specifics.
I look forward to connecting with you!

From the archives:
Your Email List is Valuable

EMAIL MARKETING STILL IMPORTANTin 2018! 7 steps to create a newsletter 8 tips to improve the results #email #marketing

Your Email List is Valuable


As Facebook (and soon Instagram) limit the visibility of your posts (through algorithms) your email list is becoming more and more valuable. Why? Because it is direct access to your audience. It is under your control.

Here are some tips:

  • Treat your list it wisely. Send emails your audience will be interested in. It’s a sales tool, but don’t just sell.
  • Build your list. Collect email addresses at every chance – on your website, at conferences, etc. Add a sign up link to your email signature, so whenever you communicate with someone new person they have the opportunity to sign up.
  • Offer incentive for people to sign up for your list.
  • Send regularly – at least monthly so the people on your list don’t forget who you are.
  • Learn from others. Study the successful emails you receive. What parts do you respond to? How can you apply that to your own content?

Some helpful links:
5 Simple Ways to Grow Your Email List Today by Abby Glassenberg
7 Types of Content for Your Newsletter by Meighan O’Toole

Email Marketing…it really works!


This link from Mail Chimp, a web-based email marketing service, is invaluable advice on the content and design of an email marketing campaign. Thank you to Abby Glassenberg for sharing this link!

Abby is an entrepreneur, whose weekly email/newsletter I look forward to! It is chock full of business and marketing advice and other interesting links. I keep it in my inbox for weeks, constantly going back to read another part or follow another link.

I’ve worked with email marketing for over five years. Just this year, I started using email campaigns for my graphic design and marketing business. I am interested in working with authors, so I’ve been slowly adding authors to my list, and strategizing as to how to set myself apart.


My main goal is to email my “Author” list once a month and start establishing my brand – who I am and what I do. I wasn’t expecting to send the first campaign and have an author email me asking about website design. My objective was to plant the “Eileen McKenna Graphic Design/Marketing” seed, continue to water it with monthly emails, encourage visits to my website and blog, foster a conversation (like with a collaboration on a blog post), and hope to eventually get business or referrals from it. Worst case scenario, I would have more examples of my work.

The other day, I was telling someone about my recent project and they said, “No one reads emails from people they don’t know and they don’t click links.” I beg to differ. My list has a 44-70% open rate. One person clicked a link to my website on the second email they received, AND [here is the surprising and exciting part] one person emailed me asking if I designed websites! It was the first email they received from me.

Email Marketing…it really works!

If you’d like more info on my services, please visit my website
Thank you!


If you are interested in reading about my artistic side, visit my blog


Copyright 2015 Eileen McKenna. All Rights Reserved.