I was featured on Brenda Scruggs’ blog as part of a series of Business Women interviews. Thanks Brenda!
Early last year, I was struggling to get back into a creative routine. I spent a lot of time thinking I should draw or paint, but for some reason I couldn’t motivate myself to pull out my art supplies and get going. I knew starting was the hardest part, but still I couldn’t do it. By […]
Brenda kicks off her interviews of entrepreneurial woman by telling us about herself.
This past winter I went to the Cooper Hewitt museum in NYC and saw the exhibit “How Posters Work.”
“The exhibition dissects the designers’ creative uses of design principles and visual expression to underscore the significance of a designer’s and the viewer’s eye to the design process.
How Posters Work uses the medium of the poster to explore principles of visual thinking that extend to many forms of design, including branding, packaging, book covers, websites, and motion graphics.”
Design Principles covered in the exhibit:
- Focus the eye
- Overwhelm the eye
- Use text as image
- Cut and paste
- Assault the surface
- Tell a story
- Double the meaning
Explore the exhibition online here.
Creative Bloq has put together a great compilation of all things logo. With links and videos, covering things from the grid, to negative space, it is really an education in logo design. It lives up to it’s heading “everything you need to know.” Here is just one of their 65 tips.
Tip: Learn Logo 101
An effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is there to identify but to do this effectively it must follow the basic principles of logo design:
- A logo must be simple. A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
- A logo must be memorable. Following closely behind the principle of simplicity is that of memorability. An effective logo should be memorable and this is achieved by having a simple yet appropriate logo.
- A logo must be enduring. An effective logo should endure the test of time. The logo should be ‘future proof’, meaning that it should still be effective in 10, 20, 50+ years time.
- A logo must be versatile. An effective logo should be able to work across a variety of mediums and applications.
- A logo must be appropriate. How you position the logo should be appropriate for its intended purpose.
Read the complete article: 65 expert logo design tips from Creative Bloq.
Read about my logo design process here.
Ten Tips for New Bloggers
- Keep a posting schedule that works for you. Do what is comfortable and maintainable. The idea is to keep the blog going, not burn out after a month or two. Frequency is important but so is consistency.
- Revise your format as needed. Posting regularly is the most important thing to staying connected with your followers. At one point, I started to struggle with this. At the time my posts were 200+ words. I realized every post didn’t need to be so in depth. In fact, the variety of shorter and longer posts was refreshing for my readers and it was more manageable for me.
- Write about things that interest you. That passion should translate into posts that are interesting to read!
- Define your “voice” and write consistently in that voice. Are you an expert on your topics? a beginner? Who are you and where are you coming from?
- Think about who your audience is (or who you want it to be) and write to them.
- Keep a list of post ideas. Add to it often.
- Write several posts at once. I’ve recently started doing this and it’s a real time saver. While I’m already in the writing mode, and editing and uploading images, I write a couple of posts and schedule them for later in the week.
- Use images to attract readers to your posts. (Make sure you have the rights to use those images! Read more on this here.)
- Explore the community. Other bloggers can be a source of inspiration, motivation, and support. And you can offer that as well.
- Appropriately tag your posts so people can find you! Create categories so readers can easily navigate within your blog, and find the topics that interest them.
If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com
Copyright 2015 Eileen McKenna. All Rights Reserved.