Options for Selling Online

sellonline

Thinking of Selling Online? Here are some options:

  1. Paypal “Buy Now” button. If you have a website and one product you’d like to sell, adding a paypal link is a fairly simple option. See sample here. (Paypal also offers a shopping cart option.)
  2. Online marketplace. There are online marketplaces – often within a category (i.e. Etsy/handmade stuff, Spoonflower/fabric designs) – where you can open a store and sell from there. If you have a website or blog make sure to link to your store. See sample here.
  3. Ecommerce platform. With tools like Shopify and BigCommerce, you can pick a theme and design a whole website and shopping cart, with many products. Plus you can access your site and make changes from anywhere. See sample here.

If you are computer savvy, you can set up any of these options. A designer/developer can help, especially with setting up a Shopify (or BigCommerce) site. Their themes can be customized to make your website uniquely yours.

For a more in-depth explanation of selling online options read “The Ultimate Selling Online Guide.”

My Year in Review

It’s a great time to reflect on past accomplishments, and set goals for the New Year. I think it’s important to take stock of how far you’ve come, and where you’re headed.

This year, I’ve had the pleasure of developing several new relationships. I offer different services, so I’m always interested in what specific areas I worked in throughout the year.

As the graphic below shows, web design was the largest part of my business, followed by print, then logo design. Social media and email marketing were tied. Illustration was the smalllest part of my business.

I know web design will continue to be a large part of my business in 2016. New businesses need an online presence, and for many existing businesses it’s time to update their sites, especially if they aren’t mobile friendly. I predict that social media and email marketing will continue to grow, as they are important elements to any marketing strategy.

What are your marketing goals for 2016? I’d love to connect with you in the new year and help you achieve your goals.

Happy New Year!
Eileen

Have you seen my portfolio? Web, Print, Logo, Email, Social MediaIllustration

How mobile friendly is your site?

How much of your internet browsing is done on your mobile device, not your desktop? Isn’t it frustrating when you find a site, but it isn’t readable? The text is too small, or when you try to select a menu item with your finger, you accidentally hit the wrong one, because the items are so close together. Frustrating right? How is the mobile user experience on your own site?

Google is using “mobile-friendliness” as a stronger ranking signal than ever before. It is no wonder Google places value on a mobile-friendly website. 67% of users in the U.S. access the Internet every day on their smartphone.*

At the beginning of the year, Google announced:
“We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where:

  • text is readable without tapping or zooming,
  • tap targets are spaced appropriately,
  • the page avoids unplayable content or horizontal scrolling.”**

Not sure if your site is mobile-friendly? Take Google’s Mobile-Friendly test.

I’d be so thankful if you signed up for my newsletter here.
Happy Thanksgiving!
Eileen

Sources:
*Google Makes Mobile Optimization SEO Ranking Factor
**Google: Rolling out the mobile-friendly update
What Google’s New Mobile-Friendly Changes Mean for You