How mobile friendly is your site?

How much of your internet browsing is done on your mobile device, not your desktop? Isn’t it frustrating when you find a site, but it isn’t readable? The text is too small, or when you try to select a menu item with your finger, you accidentally hit the wrong one, because the items are so close together. Frustrating right? How is the mobile user experience on your own site?

Google is using “mobile-friendliness” as a stronger ranking signal than ever before. It is no wonder Google places value on a mobile-friendly website. 67% of users in the U.S. access the Internet every day on their smartphone.*

At the beginning of the year, Google announced:
“We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where:

  • text is readable without tapping or zooming,
  • tap targets are spaced appropriately,
  • the page avoids unplayable content or horizontal scrolling.”**

Not sure if your site is mobile-friendly? Take Google’s Mobile-Friendly test.

I’d be so thankful if you signed up for my newsletter here.
Happy Thanksgiving!
Eileen

Sources:
*Google Makes Mobile Optimization SEO Ranking Factor
**Google: Rolling out the mobile-friendly update
What Google’s New Mobile-Friendly Changes Mean for You

Is your Social Media Marketing paying off?

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“While a high follower count may seem like a signal of success, our experts agreed that size isn’t everything — high quality engagement is where you’ll see the most returns.” *

If posts that generate engagement (likes, comments, shares) is the goal, then what to should you post? Here are some ideas:

Creative Posting Ideas for Authors:

  • Character Takeover. Instead of posting from your perspective – try posting from one of your character’s perspectives. Include “Character Name from Book X here.” Repeat for a few days, even a week, to pique interest in the character, and the book. Don’t forget to include a link to buy the book, or read more.
  • Ask your Fans. Propose a “What would happen if?” question to your fans. They love sharing their opinions! How about: “What if Character A and Character B were siblings, or became romantic, or hated each other?”
  • Provide visuals for your characters. Help your fans get to know your characters. Help them visualize what the character would wear, how they would decorate their space, or even what they would be for Halloween!
  • Ask for engagement. Use engagement as a way to answer a question. “Like this if you agree that Character A is “right” for Character B.” Or “Which book in the Series was your favorite?”
  • Tap into your audience’s followers. Encourage sharing. Post “Share this post to be entered in a contest for a free pin/bookmark/tshirt” – whatever works. Need promo items? Email me!

Want more ideas? Schedule a Social Media Consultation! Book a session now! Learn more.

Let me know if you try any of the ideas above!
Happy Halloween!
Eileen

Helpful links on Social Media Marketing:
*Source: “How to Win at Social Media” artsy.net
“Defining Your Social Media Strategy” by Meigan O’Toole

Copyright 2015 Eileen McKenna. All Rights Reserved.

Successful Social Media Marketing Tip: Be Consistent

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I recently gave a workshop on “Social Media and Small Business” and the one word that was consistent throughout my presentation was “consistent.”

Here are some of the tips I shared for successful social media marketing:

  • Use a consistent logo and masthead image to represent your company across all social media. (This applies to your website and marketing materials as well.)
  • Be consistent in your profile description across different social media platforms.
  • Determine your overall message, about your products or services, and stay consistent to this message.
  • Pick a tone of voice for your writing and be consistent.
  • Choose a style for your images and stay consistent to that style.
  • Create a maintainable posting schedule and post consistently.

If you follow these tips, your followers will easily identify you by look and tone, and you will be more effective in conveying your message, to a growing audience.

 

If you’d like more info on my services, please visit my website: eileenmckenna.com
Please follow me on twitter.
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

Take advantage of the new school year and fresh start by improving your productivity!

schoolsupplies

Wow, before we know it, school will be starting and Summer ending! As much as I love Summer, I love the start of the school year. For me, it feels like a fresh start and a time for resolutions, more so than New Year’s. This year I want to be more productive and make every second count!

As an avid list maker, the article, “The Daily Routine Experts Recommend for Peak Productivity,” on Entrepreneur.com, really spoke to me. It includes the The Ivy Lee Method:

  • “At the end of each work day, write down the six most important things you need to accomplish tomorrow.
  • Prioritize those six items in order of their true importance.
  • When you arrive tomorrow, concentrate only on the first task. Work until the first task is finished before moving on.
  • Move any unfinished items to a new list for the next day.
  • Repeat this process every working day.”

The post, “3 Small Discipline Habits You Can Train,” on zenhabits.net, also resonated with me, especially this quote,
“Instead of having a long to-do list of things you want to do today, have just one thing you want to do right now.”
I realized that sometimes, instead of writing another list, I could accomplish a “to-do” item!

Any new and improved habits or systems you’re planning on for the Fall? I’d love to hear! Let’s connect! – Eileen

Have you read these “time saving tips” on my blog?
“You Don’t Need to Reinvent the Wheel with your Social Media Content” and “7 tips to keep your Social Media time in check.”

Interesting Links: These 3 women all provide so much great content and interesting links. I highly recommend them: Abby Glassenberg, Meighan O’Toole, and Crystal Moody.

BTW – Back in 2013 I made a “creative” resolution and I’ve been painting and drawing regularly every since! You can follow along on Instagram
to see my artwork, or for a more indepth view, read my blog by clicking here.It really is possible to incorporate new habits into your life, whatever they may be, and keep them!

If you’d like more info on my services, please visit my website: eileenmckenna.com
Please follow me on twitter.
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

Ten Tips for New Bloggers

blogger
Since I started blogging – over 200 posts ago – I’ve learned a lot. Here are some tips for bloggers who are new to the scene.

Ten Tips for New Bloggers

  • Keep a posting schedule that works for you. Do what is comfortable and maintainable. The idea is to keep the blog going, not burn out after a month or two. Frequency is important but so is consistency.
  • Revise your format as needed. Posting regularly is the most important thing to staying connected with your followers. At one point, I started to struggle with this. At the time my posts were 200+ words. I realized every post didn’t need to be so in depth. In fact, the variety of shorter and longer posts was refreshing for my readers and it was more manageable for me.
  • Write about things that interest you. That passion should translate into posts that are interesting to read!
  • Define your “voice” and write consistently in that voice. Are you an expert on your topics? a beginner? Who are you and where are you coming from?
  • Think about who your audience is (or who you want it to be) and write to them.
  • Keep a list of post ideas. Add to it often.
  • Write several posts at once. I’ve recently started doing this and it’s a real time saver. While I’m already in the writing mode, and editing and uploading images, I write a couple of posts and schedule them for later in the week.
  • Use images to attract readers to your posts. (Make sure you have the rights to use those images! Read more on this here.)
  • Explore the community. Other bloggers can be a source of inspiration, motivation, and support. And you can offer that as well.
  • Appropriately tag your posts so people can find you! Create categories so readers can easily navigate within your blog, and find the topics that interest them.

 

If you’d like more info on my services, please visit my website: eileenmckenna.com
Please follow me on twitter.
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

Keep Prospecting – Keep Planting the Seeds for New Business

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It happens, and it just happened to me. One week I had three new big projects. The next week everything stalled. I was left wondering, “What’s next?” The problem was, I had stopped prospecting.

I learned a valuable lesson:
Always be on the look out for new clients/projects. Keep prospecting and planting the seeds for future business.

How to Prospect:

  1. Make a list of prospective clients and add to it regularly.
    Where to find them? Look for people who fall into your target market, who may need your services. Search the newspaper, Facebook (especially groups), other Social Media, look around town (i.e. a new store opening), and talk to people. Share what you do and learn what they do.
  2. Research each prospective client. Learn a bit about their business and industry, so you can customize your inquiries.
  3. Contact prospective clients. Reach out to them using the platform you found them on (if applicable). If you found them on Facebook, send a Facebook message, on Twitter, follow them, and send a direct message.
  4. Follow up! After a short period, contact them again – this time in a different way. Follow up a cold call with an email or mailing, or vice versa. Remind them of who you are and what you do.
  5. Expect “no’s.” Don’t get discouraged. It takes a few no’s before you get a yes. If you expect the no’s as part of the process, they won’t discourage you and put you off track.
  6. Set quantifiable goals. For example – 10 mailings a week, 5 personal emails a week, 1 mass email a month, 5 cold calls a week, etc.

Repeat the process! Add to your list, research, contact, follow up, and adjust your prospecting goals to reach the results you desire. And remember to stay positive. 🙂

If you’d like more info on my services, please visit my website: eileenmckenna.com
Please follow me on twitter.
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

You Don’t Need to Reinvent the Wheel (with your Social Media content)

caveman

My Social Media checklist can be intimidating. All that original content and artwork!

My Social Media Checklist:

  • 2x a month marketing blog
  • 2x a week “my creative resolution” blog
  • 1x a week Facebook post (marketing)
  • 1x a day Instagram post (my creative resolution)
  • 1x a month email newsletter (marketing)
  • 1-3x a day tweet (marketing)
  • 1-3x a day tweet (my creative resolution)

But then I remember – You don’t have to reinvent the wheel. One original post can be adapted to be shared across several platforms. Original content can be tweaked to make it work for each Social Media tool.

How to turn one blog post into posts across different Social Media tools:

  • Blog – Write original content and create (or get rights to) an image to support it. Publish post.
  • Instagram – Post image with reference to blog post and include link (in comments or in profile).
  • Twitter* – Tweet title of blog post with link. (*Space out these twitter posts throughout the day.)
  • Twitter* – Create unique headline for Twitter relating to blog post and include link.
  • Twitter* – Tweet image with caption, include link.
  • Email – Use entire blog post as email, or part of post in your email (with link to more), or include just the title with link to post.
  • Facebook – Write two enticing sentences, include blog post title, image, and link.

The important thing is to create posts that work for each specific Social Media tool. The general topic and content can be the same but your posts should speak the right “language.”

You don’t want to bore people who may follow you on more than one Social Media tool, by posting identical information. You do want your different Social Media accounts to support one another.

 

Follow me on twitter.

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

7 tips to keep your Social Media time in check.

 

If you’re like me, and are on several Social Media platforms, you already know what a time suck they can be. It’s easy to get caught up in Social Media and end up feeling unproductive at the end of the day.

Tips to keep your Social Media time in check:    

  • Post before your work day starts and when it’s over.
  • Link platforms, so a post on one platform feeds into other platforms.
  • When not linking, use similar content across platforms to avoid reinventing the wheel.
  • Schedule time to check the news feed (during lunch, while commuting, etc.) and stick to it. Don’t get sucked in during your productive time!
  • Plan a posting schedule and keep to it.
  • Write down posting ideas, to keep you on task. Don’t stop working to tweet.
  • Always keep your “brand” and goals in mind. Every post should reinforce your brand and bring you closer to your overall Social Media goals!

Just starting out with Social Media? Read “Starting Slow with Social Media Marketing.” New to Twitter? Read “Getting in a Twitter state of mind.” 

Interesting Link: “How Successful Authors Use Social Media to Sell More Books”

Follow me on twitter.

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

Public Speaking

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I just learned an important lesson. I had a meeting at the local library to discuss my first speaking engagement. The director at the library liked my idea of a talk entitled “Social Media Marketing and Small Business.”

Since the idea of speaking at the library came to me, I’d been jotting down quotes, info, and ideas and keeping track of links for videos and info graphics I come across in books, online, on twitter, etc.

Before I continued preparing my talk, I wanted to sit down with the library rep and get a feel for what their thoughts were and more specifically – How social media savvy the audience would be?

As we talked about the program, I mentioned that I was thinking of sharing the WordPress dashboard. I thought I could talk through the steps to creating a post and important things to remember (tags!). I ask the library rep if that was too basic.

He said no and said he thought I had to back up even further. I should show them how to sign up for WordPress. Wow!

I’m so glad we sat down together. I knew based on the venue, that the audience would be on the beginner side, but I realized I have a biased idea of what a beginner is. The material I had been composing is more likely appropriate to a Part II, or Part III “Social Media Marketing” talk.

It really hit home the saying, “Know your Audience.” I wanted to share all the interesting things I’ve been learning, but if the individual is too intimidated to open that account up, my info is useless.

I want the presentation to be helpful and engaging. I want the audience to leave with the feeling, “I can do this.”

I’m so excited by this new challenge! 🙂

 

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

Getting in a “Twitter state of mind”

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I must admit I’ve neglected my twitter accounts. I opened two, one to support my Graphic Design/Marketing business, and one to support my creative painting blog, but, I’ve only tweeted once a month since then.

Determined to make a change and learn the ins and outs of Twitter, I declared last week “Twitter Week” and decided I’d tweet once a day on both accounts. Where I usually got stuck with Twitter was in what to say. I’m used to writing lengthy blog posts and posting pictures on Instagram with captions, but what to tweet? And how to say it in 140 characters? Hmmm.

I read up on Twitter on Sunday before “Twitter Week” and literally dreamed of hashtags Sunday night. On Monday morning I glanced over at the cover of one of the library books stacked on the front seat of my car, and thought, “That is a cool cover, I’d love to illustrate a map in that style.” … “Wait a minute! I can tweet that!”

From that Eureka moment it got easier. I realized I could tweet about awesome books, links, or videos I read or saw. I could tweet about projects I was working on or blog posts I’d written. And I could include the appropriate link or a photo. I could source the right person with their twitter account (@name). Very quickly I was in a “Twitter state of mind.” When I had an idea for a tweet, I’d either tweet it or write it down for later.

As a reminder, at the beginning of the week I wrote down what my brand is (for each of the two accounts). This is an important step in any social media campaign. You should always be reinforcing your brand. And I thought about my brand each and every time I sent a tweet.

After one day of tweeting, I had a list of general ideas for tweets. And forget about my goal for once a day, I tweeted about 3x a day on each account! In terms of followers, one account grew by 21 over the week, the other by 11.

The main change was I was hooked! I enjoy tweeting and I often learn something reading other people’s tweets. I’d share what I’d learned by retweeting. I was getting better at it and learning the nuances of Twitter.

Now that “Twitter Week” is over, I don’t plan on stopping. I’m just getting started. I’ll continue to build my audience, perfect my message, and reinforce my brand. The power and reach of these social media tools is incredible. And just like the lottery slogan, “you have to be in it to win it.”

Hey! Follow me on twitter. 😉

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.