Email Marketing…it really works!

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This link from Mail Chimp, a web-based email marketing service, is invaluable advice on the content and design of an email marketing campaign. Thank you to Abby Glassenberg for sharing this link!

Abby is an entrepreneur, whose weekly email/newsletter I look forward to! It is chock full of business and marketing advice and other interesting links. I keep it in my inbox for weeks, constantly going back to read another part or follow another link.

I’ve worked with email marketing for over five years. Just this year, I started using email campaigns for my graphic design and marketing business. I am interested in working with authors, so I’ve been slowly adding authors to my list, and strategizing as to how to set myself apart.

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My main goal is to email my “Author” list once a month and start establishing my brand – who I am and what I do. I wasn’t expecting to send the first campaign and have an author email me asking about website design. My objective was to plant the “Eileen McKenna Graphic Design/Marketing” seed, continue to water it with monthly emails, encourage visits to my website and blog, foster a conversation (like with a collaboration on a blog post), and hope to eventually get business or referrals from it. Worst case scenario, I would have more examples of my work.

The other day, I was telling someone about my recent project and they said, “No one reads emails from people they don’t know and they don’t click links.” I beg to differ. My list has a 44-70% open rate. One person clicked a link to my website on the second email they received, AND [here is the surprising and exciting part] one person emailed me asking if I designed websites! It was the first email they received from me.

Email Marketing…it really works!

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

Starting slow with Social Media Marketing

If you are just starting out with Social Media Marketing, you may be tempted to sign up for all of the popular ones at once – to add every little icon available to your business card. The best thing to do is start slow.

Choose one platform to start with and start building your audience. It takes time. There are nuances to learn with each social media platform. Tags, hashtags, favorites, reposting, pingbacks, acceptable etiquette, are all things you’ll learn along the way. You’ll learn by doing, and by watching those you follow.

Create original content and post frequently and consistently. Content needs to be value added, not just advertisements for your business. It has to be interesting. As you go, you’ll learn, and grow, and visitors will respond to this with likes and follows. Take the time to respond to comments and seek out your audience with comments and likes. You should reciprocate, to some degree, with those that like your posts and follow you.

Choose one platform to start, that best suits your business. After some time has past and you are feeling confident in that platform, add another and get to know it, before you add the next.

Effective social media campaigns have to do with consistency, so even if you open new accounts you can’t neglect the existing ones. It’s better to do a few and do them well, then many that you aren’t paying attention to. Even though setting up accounts is free, each account takes time to manage.

When I started my creative blog – mycreativeresolution.com, I spent the initial months creating content and solidifying what my “brand” was. All the while, getting comfortable with WordPress, with blogging itself, and all the little details. As soon as I had a base, I began reaching out to others within the community. The combination of solid content and reaching out to my audience, help build followers.

About 6 months later I opened an Instagram account @eileenmckenna. Instagram is perfect for creative people because the picture drives the post. The blog is more about the written content, with pictures supporting it.

Instagram was a perfect compliment to my blog. I share quick snapshots of what I’m inspired by, what I’ve started working on, or finished pieces. My blog goes into more depth on specific projects. The two accounts aren’t duplicates and because of this they encourage cross-pollination. I also run campaigns, where I encourage followers on one platform, to visit me on the other.

Whether you are opening that first social media account or adding to what you have, start slow and give yourself time with each platform.

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

EMLOGO-2

If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

MCRlogo

Copyright 2015 Eileen McKenna. All Rights Reserved.