You Don’t Need to Reinvent the Wheel (with your Social Media content)

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My Social Media checklist can be intimidating. All that original content and artwork!

My Social Media Checklist:

  • 2x a month marketing blog
  • 2x a week “my creative resolution” blog
  • 1x a week Facebook post (marketing)
  • 1x a day Instagram post (my creative resolution)
  • 1x a month email newsletter (marketing)
  • 1-3x a day tweet (marketing)
  • 1-3x a day tweet (my creative resolution)

But then I remember – You don’t have to reinvent the wheel. One original post can be adapted to be shared across several platforms. Original content can be tweaked to make it work for each Social Media tool.

How to turn one blog post into posts across different Social Media tools:

  • Blog – Write original content and create (or get rights to) an image to support it. Publish post.
  • Instagram – Post image with reference to blog post and include link (in comments or in profile).
  • Twitter* – Tweet title of blog post with link. (*Space out these twitter posts throughout the day.)
  • Twitter* – Create unique headline for Twitter relating to blog post and include link.
  • Twitter* – Tweet image with caption, include link.
  • Email – Use entire blog post as email, or part of post in your email (with link to more), or include just the title with link to post.
  • Facebook – Write two enticing sentences, include blog post title, image, and link.

The important thing is to create posts that work for each specific Social Media tool. The general topic and content can be the same but your posts should speak the right “language.”

You don’t want to bore people who may follow you on more than one Social Media tool, by posting identical information. You do want your different Social Media accounts to support one another.

 

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If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

EMLOGO-2

If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

Starting slow with Social Media Marketing

If you are just starting out with Social Media Marketing, you may be tempted to sign up for all of the popular ones at once – to add every little icon available to your business card. The best thing to do is start slow.

Choose one platform to start with and start building your audience. It takes time. There are nuances to learn with each social media platform. Tags, hashtags, favorites, reposting, pingbacks, acceptable etiquette, are all things you’ll learn along the way. You’ll learn by doing, and by watching those you follow.

Create original content and post frequently and consistently. Content needs to be value added, not just advertisements for your business. It has to be interesting. As you go, you’ll learn, and grow, and visitors will respond to this with likes and follows. Take the time to respond to comments and seek out your audience with comments and likes. You should reciprocate, to some degree, with those that like your posts and follow you.

Choose one platform to start, that best suits your business. After some time has past and you are feeling confident in that platform, add another and get to know it, before you add the next.

Effective social media campaigns have to do with consistency, so even if you open new accounts you can’t neglect the existing ones. It’s better to do a few and do them well, then many that you aren’t paying attention to. Even though setting up accounts is free, each account takes time to manage.

When I started my creative blog – mycreativeresolution.com, I spent the initial months creating content and solidifying what my “brand” was. All the while, getting comfortable with WordPress, with blogging itself, and all the little details. As soon as I had a base, I began reaching out to others within the community. The combination of solid content and reaching out to my audience, help build followers.

About 6 months later I opened an Instagram account @eileenmckenna. Instagram is perfect for creative people because the picture drives the post. The blog is more about the written content, with pictures supporting it.

Instagram was a perfect compliment to my blog. I share quick snapshots of what I’m inspired by, what I’ve started working on, or finished pieces. My blog goes into more depth on specific projects. The two accounts aren’t duplicates and because of this they encourage cross-pollination. I also run campaigns, where I encourage followers on one platform, to visit me on the other.

Whether you are opening that first social media account or adding to what you have, start slow and give yourself time with each platform.

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

EMLOGO-2

If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

MCRlogo

Copyright 2015 Eileen McKenna. All Rights Reserved.