Email Marketing…it really works!

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This link from Mail Chimp, a web-based email marketing service, is invaluable advice on the content and design of an email marketing campaign. Thank you to Abby Glassenberg for sharing this link!

Abby is an entrepreneur, whose weekly email/newsletter I look forward to! It is chock full of business and marketing advice and other interesting links. I keep it in my inbox for weeks, constantly going back to read another part or follow another link.

I’ve worked with email marketing for over five years. Just this year, I started using email campaigns for my graphic design and marketing business. I am interested in working with authors, so I’ve been slowly adding authors to my list, and strategizing as to how to set myself apart.

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My main goal is to email my “Author” list once a month and start establishing my brand – who I am and what I do. I wasn’t expecting to send the first campaign and have an author email me asking about website design. My objective was to plant the “Eileen McKenna Graphic Design/Marketing” seed, continue to water it with monthly emails, encourage visits to my website and blog, foster a conversation (like with a collaboration on a blog post), and hope to eventually get business or referrals from it. Worst case scenario, I would have more examples of my work.

The other day, I was telling someone about my recent project and they said, “No one reads emails from people they don’t know and they don’t click links.” I beg to differ. My list has a 44-70% open rate. One person clicked a link to my website on the second email they received, AND [here is the surprising and exciting part] one person emailed me asking if I designed websites! It was the first email they received from me.

Email Marketing…it really works!

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

How things have changed.

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As I thought about how to best start this blog, I thought about my start in Graphic Design and what things were like before the millennium. I was working in New York City, at a small graphic design agency.

Our creative process would go through these steps:
Client phone call, design project on the computer, print proof to show internally, make changes. Once approved internally, print, trim and spray mount, to create a comp that looked as close to the final product (brochure, etc.) as possible. Then, call a bike messenger. Messenger would arrive within an hour and bike the comp to the client for their approval or changes. This process (design on computer, print a comp, bike messenger) would repeat until the client approved the project for printing. Then the files would be made print ready, put on a disc, and overnighted to the printer. The printer would check the files, and overnight us a color proof or blue line. Upon our approval, a date would be set for a press check, where we would go “on press” and make sure the colors were correct before the whole job was printed.

Wow. Things did not happen fast! I think it took longer to get pricing from the printer than it takes today, to complete the entire job!

Today, here are my steps:
Client email, design on computer, email a pdf proof to the client, get comments back via email, make changes, email another proof, get final approval, prepare files for printing, upload files to the printer. Within minutes check proof online. If necessary upload revised art or click “Send to Press.” Wait for delivery. 🙂

Today, you and your clients can be anywhere!

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

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If you are interested in reading about my artistic side visit my blog mycreativeresolution.com

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