How mobile friendly is your site?

How much of your internet browsing is done on your mobile device, not your desktop? Isn’t it frustrating when you find a site, but it isn’t readable? The text is too small, or when you try to select a menu item with your finger, you accidentally hit the wrong one, because the items are so close together. Frustrating right? How is the mobile user experience on your own site?

Google is using “mobile-friendliness” as a stronger ranking signal than ever before. It is no wonder Google places value on a mobile-friendly website. 67% of users in the U.S. access the Internet every day on their smartphone.*

At the beginning of the year, Google announced:
“We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where:

  • text is readable without tapping or zooming,
  • tap targets are spaced appropriately,
  • the page avoids unplayable content or horizontal scrolling.”**

Not sure if your site is mobile-friendly? Take Google’s Mobile-Friendly test.

I’d be so thankful if you signed up for my newsletter here.
Happy Thanksgiving!
Eileen

Sources:
*Google Makes Mobile Optimization SEO Ranking Factor
**Google: Rolling out the mobile-friendly update
What Google’s New Mobile-Friendly Changes Mean for You

How things have changed.

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As I thought about how to best start this blog, I thought about my start in Graphic Design and what things were like before the millennium. I was working in New York City, at a small graphic design agency.

Our creative process would go through these steps:
Client phone call, design project on the computer, print proof to show internally, make changes. Once approved internally, print, trim and spray mount, to create a comp that looked as close to the final product (brochure, etc.) as possible. Then, call a bike messenger. Messenger would arrive within an hour and bike the comp to the client for their approval or changes. This process (design on computer, print a comp, bike messenger) would repeat until the client approved the project for printing. Then the files would be made print ready, put on a disc, and overnighted to the printer. The printer would check the files, and overnight us a color proof or blue line. Upon our approval, a date would be set for a press check, where we would go “on press” and make sure the colors were correct before the whole job was printed.

Wow. Things did not happen fast! I think it took longer to get pricing from the printer than it takes today, to complete the entire job!

Today, here are my steps:
Client email, design on computer, email a pdf proof to the client, get comments back via email, make changes, email another proof, get final approval, prepare files for printing, upload files to the printer. Within minutes check proof online. If necessary upload revised art or click “Send to Press.” Wait for delivery. 🙂

Today, you and your clients can be anywhere!

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

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If you are interested in reading about my artistic side visit my blog mycreativeresolution.com

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