Six steps to take once you create a Facebook “Fan” or Business Page

Six Steps to take once you create a Facebook Fan or Business Page #facebookmarketing #facebookbasics

  1. Upload a banner and profile image. Use your logo, a picture of yourself, or your product for your profile picture. For the banner image, pick an image that best conveys what products or services you provide. Keep the look of the image consistent with your website if you have one.
  2. Add content. Create a few posts with images and information that best describe your business.
  3. Pin a post of important info to the top of your page – Your schedule, services, etc. Learn how here.
  4. Invite your Facebook friends to “Like” your page once you’ve completed steps 1 and 2. Learn how here.
  5. Post consistently, at least a couple of times a week. You can do it all in one sitting by scheduling posts. Learn how here.
  6. Invite new people to like your page! Click the number of people who liked your post (at the bottom of the post). When the list opens you’ll see next to each name – liked, invited or invite. Click INVITE next to every name to invite that person.

Hi I’m Eileen, a designer and marketer. I help individuals and businesses create logos, and websites, as well as email and social media campaigns to market their products and services. Need help designing a look for your business? Email me at i@eileenmckenna.com.

 

What I learned from 30 days of Facebook posting

steadystream

Back in May business was slow. Up until that point, I mainly posted on Facebook new projects. Without any new projects I only posted once or twice that month. In the past I’ve gotten solid leads from Facebook, so I knew I needed to start posting. But what to post?

Here’s what I learned:

  • Once you get started the ideas will start flowing. Once I started brainstorming, writing down lists, and writing posts, more and more ideas came.
  • Everything is connected. As I started writing FB posts, I was motivated to elaborate on many of the ideas and turn them into blog posts. The FB posts and blog posts became content for my monthly newsletter, as well as Instagram and Twitter posts. We can reuse our own content.
  • Know your audience. I learned what topics they responded to the most. I got a better idea of who they were and the best way to speak to them.
  • Visuals are important. Posts with an image perform better than ones without.
  • There is a lot of interesting content out there. You don’t have to create everything from scratch. Sharing interesting links provides value to your audience.
  • People like humor.
  • People like honesty and seeing the real person behind the business. One of my best performing posts was when I wrote about doing something that scared me – making cold calls.

Other things to remember:

  • Have a set mission statement in mind. Mine has always been to show people the kind of work I do and to show them the knowledge and expertise I have in the areas of graphic design, and social media and email marketing.
  • Plan, Batch, Schedule. It’s more efficient to prepare a bunch of posts at once than to write one daily. Read more about this here.

Like me on Facebook for a steady stream of tips and helpful links on design, marketing, social media, and more. 🙂