Email Marketing is still important!

I was reflecting on what types of design and marketing work I did in 2017 and was not  surprised to see that the percentage of my time creating emails for clients grew again this year. It’s grown from 6% of my work in 2015, to 13% in 2016, to 25% in 2017. With algorithms limiting which social media posts are shown to your followers, email is more important than ever. It is direct access to your audience. It is under your control.

Here are email marketing tips to help you improve your metrics, conversions, and sales from Heather McLaughlin:

  • Refine Your Mailing List
  • Have a Defined “Call To Action” In Every Message
  • Don’t Forget to Personalize!
  • Send From a Legitimate Email Address
  • Try Sending On Different Days and Times
  • Undeliverables Are Unavoidable
  • Choose A Compelling Subject Line
  • Consistency Matters

Read Heather’s full post here. The tip I think about a lot is “Choose a compelling subject line.” You have to entice your subscribers to open the email, otherwise your message is lost.

Need help developing a newsletter for your business? Together we’ll:

  • Set up an account with a mail service provider
  • Upload your existing email address list
  • Create sign up forms/links for use on your website, social media accounts, etc.
  • Design a look that best represents you and your business
  • Create a content plan that will simplify the creation of each issue
  • Code and design the first issue and hit SEND
  • Create future issues together OR set up a template for your independent use
  • Ongoing marketing planning and content creation is available.
  • Other available services include logo design, web design and development, e-commerce, social media marketing, and more.

Please email me at i@eileenmckenna.com for more information and pricing specifics.
I look forward to connecting with you!

From the archives:
Your Email List is Valuable

EMAIL MARKETING STILL IMPORTANTin 2018! 7 steps to create a newsletter 8 tips to improve the results #email #marketing

Is your Social Media Marketing paying off?

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“While a high follower count may seem like a signal of success, our experts agreed that size isn’t everything — high quality engagement is where you’ll see the most returns.” *

If posts that generate engagement (likes, comments, shares) is the goal, then what to should you post? Here are some ideas:

Creative Posting Ideas for Authors:

  • Character Takeover. Instead of posting from your perspective – try posting from one of your character’s perspectives. Include “Character Name from Book X here.” Repeat for a few days, even a week, to pique interest in the character, and the book. Don’t forget to include a link to buy the book, or read more.
  • Ask your Fans. Propose a “What would happen if?” question to your fans. They love sharing their opinions! How about: “What if Character A and Character B were siblings, or became romantic, or hated each other?”
  • Provide visuals for your characters. Help your fans get to know your characters. Help them visualize what the character would wear, how they would decorate their space, or even what they would be for Halloween!
  • Ask for engagement. Use engagement as a way to answer a question. “Like this if you agree that Character A is “right” for Character B.” Or “Which book in the Series was your favorite?”
  • Tap into your audience’s followers. Encourage sharing. Post “Share this post to be entered in a contest for a free pin/bookmark/tshirt” – whatever works. Need promo items? Email me!

Want more ideas? Schedule a Social Media Consultation! Book a session now! Learn more.

Let me know if you try any of the ideas above!
Happy Halloween!
Eileen

Helpful links on Social Media Marketing:
*Source: “How to Win at Social Media” artsy.net
“Defining Your Social Media Strategy” by Meigan O’Toole

Copyright 2015 Eileen McKenna. All Rights Reserved.

Successful Social Media Marketing Tip: Be Consistent

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I recently gave a workshop on “Social Media and Small Business” and the one word that was consistent throughout my presentation was “consistent.”

Here are some of the tips I shared for successful social media marketing:

  • Use a consistent logo and masthead image to represent your company across all social media. (This applies to your website and marketing materials as well.)
  • Be consistent in your profile description across different social media platforms.
  • Determine your overall message, about your products or services, and stay consistent to this message.
  • Pick a tone of voice for your writing and be consistent.
  • Choose a style for your images and stay consistent to that style.
  • Create a maintainable posting schedule and post consistently.

If you follow these tips, your followers will easily identify you by look and tone, and you will be more effective in conveying your message, to a growing audience.

 

If you’d like more info on my services, please visit my website: eileenmckenna.com
Please follow me on twitter.
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

Take advantage of the new school year and fresh start by improving your productivity!

schoolsupplies

Wow, before we know it, school will be starting and Summer ending! As much as I love Summer, I love the start of the school year. For me, it feels like a fresh start and a time for resolutions, more so than New Year’s. This year I want to be more productive and make every second count!

As an avid list maker, the article, “The Daily Routine Experts Recommend for Peak Productivity,” on Entrepreneur.com, really spoke to me. It includes the The Ivy Lee Method:

  • “At the end of each work day, write down the six most important things you need to accomplish tomorrow.
  • Prioritize those six items in order of their true importance.
  • When you arrive tomorrow, concentrate only on the first task. Work until the first task is finished before moving on.
  • Move any unfinished items to a new list for the next day.
  • Repeat this process every working day.”

The post, “3 Small Discipline Habits You Can Train,” on zenhabits.net, also resonated with me, especially this quote,
“Instead of having a long to-do list of things you want to do today, have just one thing you want to do right now.”
I realized that sometimes, instead of writing another list, I could accomplish a “to-do” item!

Any new and improved habits or systems you’re planning on for the Fall? I’d love to hear! Let’s connect! – Eileen

Have you read these “time saving tips” on my blog?
“You Don’t Need to Reinvent the Wheel with your Social Media Content” and “7 tips to keep your Social Media time in check.”

Interesting Links: These 3 women all provide so much great content and interesting links. I highly recommend them: Abby Glassenberg, Meighan O’Toole, and Crystal Moody.

BTW – Back in 2013 I made a “creative” resolution and I’ve been painting and drawing regularly every since! You can follow along on Instagram
to see my artwork, or for a more indepth view, read my blog by clicking here.It really is possible to incorporate new habits into your life, whatever they may be, and keep them!

If you’d like more info on my services, please visit my website: eileenmckenna.com
Please follow me on twitter.
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

Keep Prospecting – Keep Planting the Seeds for New Business

prospects
It happens, and it just happened to me. One week I had three new big projects. The next week everything stalled. I was left wondering, “What’s next?” The problem was, I had stopped prospecting.

I learned a valuable lesson:
Always be on the look out for new clients/projects. Keep prospecting and planting the seeds for future business.

How to Prospect:

  1. Make a list of prospective clients and add to it regularly.
    Where to find them? Look for people who fall into your target market, who may need your services. Search the newspaper, Facebook (especially groups), other Social Media, look around town (i.e. a new store opening), and talk to people. Share what you do and learn what they do.
  2. Research each prospective client. Learn a bit about their business and industry, so you can customize your inquiries.
  3. Contact prospective clients. Reach out to them using the platform you found them on (if applicable). If you found them on Facebook, send a Facebook message, on Twitter, follow them, and send a direct message.
  4. Follow up! After a short period, contact them again – this time in a different way. Follow up a cold call with an email or mailing, or vice versa. Remind them of who you are and what you do.
  5. Expect “no’s.” Don’t get discouraged. It takes a few no’s before you get a yes. If you expect the no’s as part of the process, they won’t discourage you and put you off track.
  6. Set quantifiable goals. For example – 10 mailings a week, 5 personal emails a week, 1 mass email a month, 5 cold calls a week, etc.

Repeat the process! Add to your list, research, contact, follow up, and adjust your prospecting goals to reach the results you desire. And remember to stay positive. 🙂

If you’d like more info on my services, please visit my website: eileenmckenna.com
Please follow me on twitter.
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

You Don’t Need to Reinvent the Wheel (with your Social Media content)

caveman

My Social Media checklist can be intimidating. All that original content and artwork!

My Social Media Checklist:

  • 2x a month marketing blog
  • 2x a week “my creative resolution” blog
  • 1x a week Facebook post (marketing)
  • 1x a day Instagram post (my creative resolution)
  • 1x a month email newsletter (marketing)
  • 1-3x a day tweet (marketing)
  • 1-3x a day tweet (my creative resolution)

But then I remember – You don’t have to reinvent the wheel. One original post can be adapted to be shared across several platforms. Original content can be tweaked to make it work for each Social Media tool.

How to turn one blog post into posts across different Social Media tools:

  • Blog – Write original content and create (or get rights to) an image to support it. Publish post.
  • Instagram – Post image with reference to blog post and include link (in comments or in profile).
  • Twitter* – Tweet title of blog post with link. (*Space out these twitter posts throughout the day.)
  • Twitter* – Create unique headline for Twitter relating to blog post and include link.
  • Twitter* – Tweet image with caption, include link.
  • Email – Use entire blog post as email, or part of post in your email (with link to more), or include just the title with link to post.
  • Facebook – Write two enticing sentences, include blog post title, image, and link.

The important thing is to create posts that work for each specific Social Media tool. The general topic and content can be the same but your posts should speak the right “language.”

You don’t want to bore people who may follow you on more than one Social Media tool, by posting identical information. You do want your different Social Media accounts to support one another.

 

Follow me on twitter.

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

Public Speaking

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I just learned an important lesson. I had a meeting at the local library to discuss my first speaking engagement. The director at the library liked my idea of a talk entitled “Social Media Marketing and Small Business.”

Since the idea of speaking at the library came to me, I’d been jotting down quotes, info, and ideas and keeping track of links for videos and info graphics I come across in books, online, on twitter, etc.

Before I continued preparing my talk, I wanted to sit down with the library rep and get a feel for what their thoughts were and more specifically – How social media savvy the audience would be?

As we talked about the program, I mentioned that I was thinking of sharing the WordPress dashboard. I thought I could talk through the steps to creating a post and important things to remember (tags!). I ask the library rep if that was too basic.

He said no and said he thought I had to back up even further. I should show them how to sign up for WordPress. Wow!

I’m so glad we sat down together. I knew based on the venue, that the audience would be on the beginner side, but I realized I have a biased idea of what a beginner is. The material I had been composing is more likely appropriate to a Part II, or Part III “Social Media Marketing” talk.

It really hit home the saying, “Know your Audience.” I wanted to share all the interesting things I’ve been learning, but if the individual is too intimidated to open that account up, my info is useless.

I want the presentation to be helpful and engaging. I want the audience to leave with the feeling, “I can do this.”

I’m so excited by this new challenge! 🙂

 

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

Getting in a “Twitter state of mind”

tweettweet

I must admit I’ve neglected my twitter accounts. I opened two, one to support my Graphic Design/Marketing business, and one to support my creative painting blog, but, I’ve only tweeted once a month since then.

Determined to make a change and learn the ins and outs of Twitter, I declared last week “Twitter Week” and decided I’d tweet once a day on both accounts. Where I usually got stuck with Twitter was in what to say. I’m used to writing lengthy blog posts and posting pictures on Instagram with captions, but what to tweet? And how to say it in 140 characters? Hmmm.

I read up on Twitter on Sunday before “Twitter Week” and literally dreamed of hashtags Sunday night. On Monday morning I glanced over at the cover of one of the library books stacked on the front seat of my car, and thought, “That is a cool cover, I’d love to illustrate a map in that style.” … “Wait a minute! I can tweet that!”

From that Eureka moment it got easier. I realized I could tweet about awesome books, links, or videos I read or saw. I could tweet about projects I was working on or blog posts I’d written. And I could include the appropriate link or a photo. I could source the right person with their twitter account (@name). Very quickly I was in a “Twitter state of mind.” When I had an idea for a tweet, I’d either tweet it or write it down for later.

As a reminder, at the beginning of the week I wrote down what my brand is (for each of the two accounts). This is an important step in any social media campaign. You should always be reinforcing your brand. And I thought about my brand each and every time I sent a tweet.

After one day of tweeting, I had a list of general ideas for tweets. And forget about my goal for once a day, I tweeted about 3x a day on each account! In terms of followers, one account grew by 21 over the week, the other by 11.

The main change was I was hooked! I enjoy tweeting and I often learn something reading other people’s tweets. I’d share what I’d learned by retweeting. I was getting better at it and learning the nuances of Twitter.

Now that “Twitter Week” is over, I don’t plan on stopping. I’m just getting started. I’ll continue to build my audience, perfect my message, and reinforce my brand. The power and reach of these social media tools is incredible. And just like the lottery slogan, “you have to be in it to win it.”

Hey! Follow me on twitter. 😉

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

Email Marketing…it really works!

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This link from Mail Chimp, a web-based email marketing service, is invaluable advice on the content and design of an email marketing campaign. Thank you to Abby Glassenberg for sharing this link!

Abby is an entrepreneur, whose weekly email/newsletter I look forward to! It is chock full of business and marketing advice and other interesting links. I keep it in my inbox for weeks, constantly going back to read another part or follow another link.

I’ve worked with email marketing for over five years. Just this year, I started using email campaigns for my graphic design and marketing business. I am interested in working with authors, so I’ve been slowly adding authors to my list, and strategizing as to how to set myself apart.

mailchimpchimp

My main goal is to email my “Author” list once a month and start establishing my brand – who I am and what I do. I wasn’t expecting to send the first campaign and have an author email me asking about website design. My objective was to plant the “Eileen McKenna Graphic Design/Marketing” seed, continue to water it with monthly emails, encourage visits to my website and blog, foster a conversation (like with a collaboration on a blog post), and hope to eventually get business or referrals from it. Worst case scenario, I would have more examples of my work.

The other day, I was telling someone about my recent project and they said, “No one reads emails from people they don’t know and they don’t click links.” I beg to differ. My list has a 44-70% open rate. One person clicked a link to my website on the second email they received, AND [here is the surprising and exciting part] one person emailed me asking if I designed websites! It was the first email they received from me.

Email Marketing…it really works!

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

Starting slow with Social Media Marketing

If you are just starting out with Social Media Marketing, you may be tempted to sign up for all of the popular ones at once – to add every little icon available to your business card. The best thing to do is start slow.

Choose one platform to start with and start building your audience. It takes time. There are nuances to learn with each social media platform. Tags, hashtags, favorites, reposting, pingbacks, acceptable etiquette, are all things you’ll learn along the way. You’ll learn by doing, and by watching those you follow.

Create original content and post frequently and consistently. Content needs to be value added, not just advertisements for your business. It has to be interesting. As you go, you’ll learn, and grow, and visitors will respond to this with likes and follows. Take the time to respond to comments and seek out your audience with comments and likes. You should reciprocate, to some degree, with those that like your posts and follow you.

Choose one platform to start, that best suits your business. After some time has past and you are feeling confident in that platform, add another and get to know it, before you add the next.

Effective social media campaigns have to do with consistency, so even if you open new accounts you can’t neglect the existing ones. It’s better to do a few and do them well, then many that you aren’t paying attention to. Even though setting up accounts is free, each account takes time to manage.

When I started my creative blog – mycreativeresolution.com, I spent the initial months creating content and solidifying what my “brand” was. All the while, getting comfortable with WordPress, with blogging itself, and all the little details. As soon as I had a base, I began reaching out to others within the community. The combination of solid content and reaching out to my audience, help build followers.

About 6 months later I opened an Instagram account @eileenmckenna. Instagram is perfect for creative people because the picture drives the post. The blog is more about the written content, with pictures supporting it.

Instagram was a perfect compliment to my blog. I share quick snapshots of what I’m inspired by, what I’ve started working on, or finished pieces. My blog goes into more depth on specific projects. The two accounts aren’t duplicates and because of this they encourage cross-pollination. I also run campaigns, where I encourage followers on one platform, to visit me on the other.

Whether you are opening that first social media account or adding to what you have, start slow and give yourself time with each platform.

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.