10 Design Principles from the “How Posters Work” Exhibit

posters

This past winter I went to the Cooper Hewitt museum in NYC and saw the exhibit How Posters Work.”

“The exhibition dissects the designers’ creative uses of design principles and visual expression to underscore the significance of a designer’s and the viewer’s eye to the design process.

How Posters Work uses the medium of the poster to explore principles of visual thinking that extend to many forms of design, including branding, packaging, book covers, websites, and motion graphics.”

Design Principles covered in the exhibit:

  • Focus the eye
  • Overwhelm the eye
  • Use text as image
  • Overlap
  • Cut and paste
  • Assault the surface
  • Simplify
  • Tell a story
  • Amplify
  • Double the meaning

Explore the exhibition online here.