Successful Social Media Marketing Tip: Be Consistent

beconsistent

I recently gave a workshop on “Social Media and Small Business” and the one word that was consistent throughout my presentation was “consistent.”

Here are some of the tips I shared for successful social media marketing:

  • Use a consistent logo and masthead image to represent your company across all social media. (This applies to your website and marketing materials as well.)
  • Be consistent in your profile description across different social media platforms.
  • Determine your overall message, about your products or services, and stay consistent to this message.
  • Pick a tone of voice for your writing and be consistent.
  • Choose a style for your images and stay consistent to that style.
  • Create a maintainable posting schedule and post consistently.

If you follow these tips, your followers will easily identify you by look and tone, and you will be more effective in conveying your message, to a growing audience.

 

If you’d like more info on my services, please visit my website: eileenmckenna.com
Please follow me on twitter.
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

You Don’t Need to Reinvent the Wheel (with your Social Media content)

caveman

My Social Media checklist can be intimidating. All that original content and artwork!

My Social Media Checklist:

  • 2x a month marketing blog
  • 2x a week “my creative resolution” blog
  • 1x a week Facebook post (marketing)
  • 1x a day Instagram post (my creative resolution)
  • 1x a month email newsletter (marketing)
  • 1-3x a day tweet (marketing)
  • 1-3x a day tweet (my creative resolution)

But then I remember – You don’t have to reinvent the wheel. One original post can be adapted to be shared across several platforms. Original content can be tweaked to make it work for each Social Media tool.

How to turn one blog post into posts across different Social Media tools:

  • Blog – Write original content and create (or get rights to) an image to support it. Publish post.
  • Instagram – Post image with reference to blog post and include link (in comments or in profile).
  • Twitter* – Tweet title of blog post with link. (*Space out these twitter posts throughout the day.)
  • Twitter* – Create unique headline for Twitter relating to blog post and include link.
  • Twitter* – Tweet image with caption, include link.
  • Email – Use entire blog post as email, or part of post in your email (with link to more), or include just the title with link to post.
  • Facebook – Write two enticing sentences, include blog post title, image, and link.

The important thing is to create posts that work for each specific Social Media tool. The general topic and content can be the same but your posts should speak the right “language.”

You don’t want to bore people who may follow you on more than one Social Media tool, by posting identical information. You do want your different Social Media accounts to support one another.

 

Follow me on twitter.

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

EMLOGO-2

If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

MCRlogo

Copyright 2015 Eileen McKenna. All Rights Reserved.