Social Media Tip: Plan, Batch, Schedule


It’s best to be ahead of the game with your social media marketing.

Plan out your posts for the week, or even month. You can always add if other pertinent things come up. Mid-month, I meet with a client to go over the next month’s posting schedule. We look at all holidays, occasions, and events that are relevant. We have a goal for how frequently we want to post. If it is a “slow” month with holidays, etc. we brainstorm other post ideas.

It’s more efficient to write out all your posts for the week or month in one sitting. The same goes for taking or retouching photos. Doing “like” tasks together is shown to be a more efficient use of time, than switching between different tasks.

Using a social media scheduling tool, like hootsuite*, allows you to schedule all of your weekly or monthly posts in one sitting. This way you don’t have to post in real time, which is especially great if you are going away, and/or if you manage more than one account.

Being prepared by planning and scheduling your posting will allow you to feel more secure with your social media marketing. And you can always add a post if something relevant comes up. It will also be easier to evaluate the months or weeks past, so if necessary you can change your plan accordingly.

*There are many resources that allow you to schedule your posts. I use hootsuite, which has a monthly fee (for what I need). Each service offers different options and fee structures.
Other services include:**
Edgar, buffer, tailwind, boardbooster
**List courtesy of Meighan O’Toole, Digital Strategist.

Facebook Algorithm

Yesterday my Facebook post reached 2 people. 2 people, even though I have over 200 fans. Why? It’s Facebook’s Algorithm.

“According to a closely guarded and constantly shifting formula, Facebook’s news feed algorithm ranks all the posts in your feed, in what it believes to be the precise order of how likely you are to find each post worthwhile.” –  (read the complete article here)

So what can businesses do, besides pay to “boost” our Facebook posts?

  • Post regularly. Try increasing your frequency.
  • Ask for engagement. Ask questions.
  • Share content your readers will “Like.” Don’t just sell, provide value.
  • Repeat the types of posts that get the most visibility.
  • Engage with those, that engage with you.

Please share any tips you have in the comments below.

Is your Social Media Marketing paying off?


“While a high follower count may seem like a signal of success, our experts agreed that size isn’t everything — high quality engagement is where you’ll see the most returns.” *

If posts that generate engagement (likes, comments, shares) is the goal, then what to should you post? Here are some ideas:

Creative Posting Ideas for Authors:

  • Character Takeover. Instead of posting from your perspective – try posting from one of your character’s perspectives. Include “Character Name from Book X here.” Repeat for a few days, even a week, to pique interest in the character, and the book. Don’t forget to include a link to buy the book, or read more.
  • Ask your Fans. Propose a “What would happen if?” question to your fans. They love sharing their opinions! How about: “What if Character A and Character B were siblings, or became romantic, or hated each other?”
  • Provide visuals for your characters. Help your fans get to know your characters. Help them visualize what the character would wear, how they would decorate their space, or even what they would be for Halloween!
  • Ask for engagement. Use engagement as a way to answer a question. “Like this if you agree that Character A is “right” for Character B.” Or “Which book in the Series was your favorite?”
  • Tap into your audience’s followers. Encourage sharing. Post “Share this post to be entered in a contest for a free pin/bookmark/tshirt” – whatever works. Need promo items? Email me!

Want more ideas? Schedule a Social Media Consultation! Book a session now! Learn more.

Let me know if you try any of the ideas above!
Happy Halloween!

Helpful links on Social Media Marketing:
*Source: “How to Win at Social Media”
“Defining Your Social Media Strategy” by Meigan O’Toole

Copyright 2015 Eileen McKenna. All Rights Reserved.

Successful Social Media Marketing Tip: Be Consistent


I recently gave a workshop on “Social Media and Small Business” and the one word that was consistent throughout my presentation was “consistent.”

Here are some of the tips I shared for successful social media marketing:

  • Use a consistent logo and masthead image to represent your company across all social media. (This applies to your website and marketing materials as well.)
  • Be consistent in your profile description across different social media platforms.
  • Determine your overall message, about your products or services, and stay consistent to this message.
  • Pick a tone of voice for your writing and be consistent.
  • Choose a style for your images and stay consistent to that style.
  • Create a maintainable posting schedule and post consistently.

If you follow these tips, your followers will easily identify you by look and tone, and you will be more effective in conveying your message, to a growing audience.


If you’d like more info on my services, please visit my website:
Please follow me on twitter.


If you are interested in reading about my artistic side, visit my blog


Copyright 2015 Eileen McKenna. All Rights Reserved.

Take advantage of the new school year and fresh start by improving your productivity!


Wow, before we know it, school will be starting and Summer ending! As much as I love Summer, I love the start of the school year. For me, it feels like a fresh start and a time for resolutions, more so than New Year’s. This year I want to be more productive and make every second count!

As an avid list maker, the article, “The Daily Routine Experts Recommend for Peak Productivity,” on, really spoke to me. It includes the The Ivy Lee Method:

  • “At the end of each work day, write down the six most important things you need to accomplish tomorrow.
  • Prioritize those six items in order of their true importance.
  • When you arrive tomorrow, concentrate only on the first task. Work until the first task is finished before moving on.
  • Move any unfinished items to a new list for the next day.
  • Repeat this process every working day.”

The post, “3 Small Discipline Habits You Can Train,” on, also resonated with me, especially this quote,
“Instead of having a long to-do list of things you want to do today, have just one thing you want to do right now.”
I realized that sometimes, instead of writing another list, I could accomplish a “to-do” item!

Any new and improved habits or systems you’re planning on for the Fall? I’d love to hear! Let’s connect! – Eileen

Have you read these “time saving tips” on my blog?
“You Don’t Need to Reinvent the Wheel with your Social Media Content” and “7 tips to keep your Social Media time in check.”

Interesting Links: These 3 women all provide so much great content and interesting links. I highly recommend them: Abby Glassenberg, Meighan O’Toole, and Crystal Moody.

BTW – Back in 2013 I made a “creative” resolution and I’ve been painting and drawing regularly every since! You can follow along on Instagram
to see my artwork, or for a more indepth view, read my blog by clicking here.It really is possible to incorporate new habits into your life, whatever they may be, and keep them!

If you’d like more info on my services, please visit my website:
Please follow me on twitter.
Thank you!


If you are interested in reading about my artistic side, visit my blog


Copyright 2015 Eileen McKenna. All Rights Reserved.

You Don’t Need to Reinvent the Wheel (with your Social Media content)


My Social Media checklist can be intimidating. All that original content and artwork!

My Social Media Checklist:

  • 2x a month marketing blog
  • 2x a week “my creative resolution” blog
  • 1x a week Facebook post (marketing)
  • 1x a day Instagram post (my creative resolution)
  • 1x a month email newsletter (marketing)
  • 1-3x a day tweet (marketing)
  • 1-3x a day tweet (my creative resolution)

But then I remember – You don’t have to reinvent the wheel. One original post can be adapted to be shared across several platforms. Original content can be tweaked to make it work for each Social Media tool.

How to turn one blog post into posts across different Social Media tools:

  • Blog – Write original content and create (or get rights to) an image to support it. Publish post.
  • Instagram – Post image with reference to blog post and include link (in comments or in profile).
  • Twitter* – Tweet title of blog post with link. (*Space out these twitter posts throughout the day.)
  • Twitter* – Create unique headline for Twitter relating to blog post and include link.
  • Twitter* – Tweet image with caption, include link.
  • Email – Use entire blog post as email, or part of post in your email (with link to more), or include just the title with link to post.
  • Facebook – Write two enticing sentences, include blog post title, image, and link.

The important thing is to create posts that work for each specific Social Media tool. The general topic and content can be the same but your posts should speak the right “language.”

You don’t want to bore people who may follow you on more than one Social Media tool, by posting identical information. You do want your different Social Media accounts to support one another.


Follow me on twitter.

If you’d like more info on my services, please visit my website
Thank you!


If you are interested in reading about my artistic side, visit my blog


Copyright 2015 Eileen McKenna. All Rights Reserved.

7 tips to keep your Social Media time in check.


If you’re like me, and are on several Social Media platforms, you already know what a time suck they can be. It’s easy to get caught up in Social Media and end up feeling unproductive at the end of the day.

Tips to keep your Social Media time in check:    

  • Post before your work day starts and when it’s over.
  • Link platforms, so a post on one platform feeds into other platforms.
  • When not linking, use similar content across platforms to avoid reinventing the wheel.
  • Schedule time to check the news feed (during lunch, while commuting, etc.) and stick to it. Don’t get sucked in during your productive time!
  • Plan a posting schedule and keep to it.
  • Write down posting ideas, to keep you on task. Don’t stop working to tweet.
  • Always keep your “brand” and goals in mind. Every post should reinforce your brand and bring you closer to your overall Social Media goals!

Just starting out with Social Media? Read “Starting Slow with Social Media Marketing.” New to Twitter? Read “Getting in a Twitter state of mind.” 

Interesting Link: “How Successful Authors Use Social Media to Sell More Books”

Follow me on twitter.

If you’d like more info on my services, please visit my website
Thank you!


If you are interested in reading about my artistic side, visit my blog


Copyright 2015 Eileen McKenna. All Rights Reserved.

Public Speaking

I just learned an important lesson. I had a meeting at the local library to discuss my first speaking engagement. The director at the library liked my idea of a talk entitled “Social Media Marketing and Small Business.”

Since the idea of speaking at the library came to me, I’d been jotting down quotes, info, and ideas and keeping track of links for videos and info graphics I come across in books, online, on twitter, etc.

Before I continued preparing my talk, I wanted to sit down with the library rep and get a feel for what their thoughts were and more specifically – How social media savvy the audience would be?

As we talked about the program, I mentioned that I was thinking of sharing the WordPress dashboard. I thought I could talk through the steps to creating a post and important things to remember (tags!). I ask the library rep if that was too basic.

He said no and said he thought I had to back up even further. I should show them how to sign up for WordPress. Wow!

I’m so glad we sat down together. I knew based on the venue, that the audience would be on the beginner side, but I realized I have a biased idea of what a beginner is. The material I had been composing is more likely appropriate to a Part II, or Part III “Social Media Marketing” talk.

It really hit home the saying, “Know your Audience.” I wanted to share all the interesting things I’ve been learning, but if the individual is too intimidated to open that account up, my info is useless.

I want the presentation to be helpful and engaging. I want the audience to leave with the feeling, “I can do this.”

I’m so excited by this new challenge! 🙂


If you’d like more info on my services, please visit my website
Thank you!


If you are interested in reading about my artistic side, visit my blog


Copyright 2015 Eileen McKenna. All Rights Reserved.

Getting in a “Twitter state of mind”


I must admit I’ve neglected my twitter accounts. I opened two, one to support my Graphic Design/Marketing business, and one to support my creative painting blog, but, I’ve only tweeted once a month since then.

Determined to make a change and learn the ins and outs of Twitter, I declared last week “Twitter Week” and decided I’d tweet once a day on both accounts. Where I usually got stuck with Twitter was in what to say. I’m used to writing lengthy blog posts and posting pictures on Instagram with captions, but what to tweet? And how to say it in 140 characters? Hmmm.

I read up on Twitter on Sunday before “Twitter Week” and literally dreamed of hashtags Sunday night. On Monday morning I glanced over at the cover of one of the library books stacked on the front seat of my car, and thought, “That is a cool cover, I’d love to illustrate a map in that style.” … “Wait a minute! I can tweet that!”

From that Eureka moment it got easier. I realized I could tweet about awesome books, links, or videos I read or saw. I could tweet about projects I was working on or blog posts I’d written. And I could include the appropriate link or a photo. I could source the right person with their twitter account (@name). Very quickly I was in a “Twitter state of mind.” When I had an idea for a tweet, I’d either tweet it or write it down for later.

As a reminder, at the beginning of the week I wrote down what my brand is (for each of the two accounts). This is an important step in any social media campaign. You should always be reinforcing your brand. And I thought about my brand each and every time I sent a tweet.

After one day of tweeting, I had a list of general ideas for tweets. And forget about my goal for once a day, I tweeted about 3x a day on each account! In terms of followers, one account grew by 21 over the week, the other by 11.

The main change was I was hooked! I enjoy tweeting and I often learn something reading other people’s tweets. I’d share what I’d learned by retweeting. I was getting better at it and learning the nuances of Twitter.

Now that “Twitter Week” is over, I don’t plan on stopping. I’m just getting started. I’ll continue to build my audience, perfect my message, and reinforce my brand. The power and reach of these social media tools is incredible. And just like the lottery slogan, “you have to be in it to win it.”

Hey! Follow me on twitter. 😉

If you’d like more info on my services, please visit my website
Thank you!


If you are interested in reading about my artistic side, visit my blog


Copyright 2015 Eileen McKenna. All Rights Reserved.

Starting slow with Social Media Marketing

If you are just starting out with Social Media Marketing, you may be tempted to sign up for all of the popular ones at once – to add every little icon available to your business card. The best thing to do is start slow.

Choose one platform to start with and start building your audience. It takes time. There are nuances to learn with each social media platform. Tags, hashtags, favorites, reposting, pingbacks, acceptable etiquette, are all things you’ll learn along the way. You’ll learn by doing, and by watching those you follow.

Create original content and post frequently and consistently. Content needs to be value added, not just advertisements for your business. It has to be interesting. As you go, you’ll learn, and grow, and visitors will respond to this with likes and follows. Take the time to respond to comments and seek out your audience with comments and likes. You should reciprocate, to some degree, with those that like your posts and follow you.

Choose one platform to start, that best suits your business. After some time has past and you are feeling confident in that platform, add another and get to know it, before you add the next.

Effective social media campaigns have to do with consistency, so even if you open new accounts you can’t neglect the existing ones. It’s better to do a few and do them well, then many that you aren’t paying attention to. Even though setting up accounts is free, each account takes time to manage.

When I started my creative blog –, I spent the initial months creating content and solidifying what my “brand” was. All the while, getting comfortable with WordPress, with blogging itself, and all the little details. As soon as I had a base, I began reaching out to others within the community. The combination of solid content and reaching out to my audience, help build followers.

About 6 months later I opened an Instagram account @eileenmckenna. Instagram is perfect for creative people because the picture drives the post. The blog is more about the written content, with pictures supporting it.

Instagram was a perfect compliment to my blog. I share quick snapshots of what I’m inspired by, what I’ve started working on, or finished pieces. My blog goes into more depth on specific projects. The two accounts aren’t duplicates and because of this they encourage cross-pollination. I also run campaigns, where I encourage followers on one platform, to visit me on the other.

Whether you are opening that first social media account or adding to what you have, start slow and give yourself time with each platform.

If you’d like more info on my services, please visit my website
Thank you!


If you are interested in reading about my artistic side, visit my blog


Copyright 2015 Eileen McKenna. All Rights Reserved.