Guilt Free Social Media Marketing

Feeling guilty for not doing enough on social media to market your business? Create a plan, execute the plan, evaluate what you did, and adjust as needed. And stop feeling guilty!

Common scenario – You have a Facebook fan page (or Instagram account or whatever) but don’t post consistently, and don’t even know what to post. (If you don’t have a fan page click here for instructions on creating one.) 

10 Steps to Guilt Free Social Media Marketing

10 steps to get your social media marketing on track (and stop feeling guilty):

  1. Brand your profile to match your website both visually (banner image and logo) and the profile descriptions.
  2. Link everything. Include links from your social media to your website and from your website to your social media. When applicable make your social media accounts “business” accounts. See: How to make an Instagram account a business account.
  3. Develop a posting schedule. You need to post regularly and consistently. This is especially important to be seen on Facebook – because of the algorithm every post isn’t visible to everyone. Learn more here.
  4. Think about what your target audience is interested in. Brainstorm posting ideas. Keep a notebook handy as ideas occur to you during your work day. Only promote yourself 20% of the time. The other 80% should be content interesting to your audience. Here are 100 posting ideas.
  5. Engage! Respond to comments from your audience. Be social!
  6. Observe and learn from what others post – inside and outside of your industry. Learn the etiquette of the platform you are using.
  7. Be creative. Visuals improve the popularity of a post. Take photos, try new things – make a short video!
  8. Review. Analyze the statistics of your posting to see which posts are most popular. You can even determine the most popular days/times when your audience is online. Click here to learn more about Facebook stats.
  9. Adjust the plan going forward. You may want to change the frequency or time of posting OR the types of content you post depending on what the stats reveal. And depending on what is sustainable for you.
  10. Add another social media account. When you are feel comfortable with the above consider adding a new social media tool. Repeat steps 1 – 9 with this new tool included in the process. It will be easier because you are already creating content for posting. Adjust the content to fit the new tool. Read about repurposing content here.

Interesting Link: Learn more about many of the popular social media platforms in this Business News Daily article Social Media for Business: A Marketer’s Guide.

TIP: Consider hiring someone to help with your social media marketing.
My services include:

  • Developing posting content and schedules
  • Designing posts (including editing photos, creating artwork, etc.)

Email me for more info!

TIP: Continue to brainstorm content ideas and add them to your list.

TIP: Create a Facebook post of the most relevant information and pin it to the top of your page. For example an art studio might do this with their schedule. (Click here to learn how to pin a post to the top of your fan page.)

TIP: Save time with your social media marketing by creating several posts at once and scheduling them out. For more info on this read “Plan, Batch, Schedule.”

Don’t feel guilty for not being on every social media platform. It’s more effective to do one well, than be on many and not do anything.

 

Social Media Tip: Plan, Batch, Schedule

planbatch

It’s best to be ahead of the game with your social media marketing.

PLAN
Plan out your posts for the week, or even month. You can always add if other pertinent things come up. Mid-month, I meet with a client to go over the next month’s posting schedule. We look at all holidays, occasions, and events that are relevant. We have a goal for how frequently we want to post. If it is a “slow” month with holidays, etc. we brainstorm other post ideas.

BATCH
It’s more efficient to write out all your posts for the week or month in one sitting. The same goes for taking or retouching photos. Doing “like” tasks together is shown to be a more efficient use of time, than switching between different tasks.

SCHEDULE
Using a social media scheduling tool, like hootsuite*, allows you to schedule all of your weekly or monthly posts in one sitting. This way you don’t have to post in real time, which is especially great if you are going away, and/or if you manage more than one account.

Being prepared by planning and scheduling your posting will allow you to feel more secure with your social media marketing. And you can always add a post if something relevant comes up. It will also be easier to evaluate the months or weeks past, so if necessary you can change your plan accordingly.

*There are many resources that allow you to schedule your posts. I use hootsuite, which has a monthly fee (for what I need). Each service offers different options and fee structures.
Other services include:**
Edgar, buffer, tailwind, boardbooster
**List courtesy of Meighan O’Toole, Digital Strategist.

Facebook Algorithm

algorithm
Yesterday my Facebook post reached 2 people. 2 people, even though I have over 200 fans. Why? It’s Facebook’s Algorithm.

“According to a closely guarded and constantly shifting formula, Facebook’s news feed algorithm ranks all the posts in your feed, in what it believes to be the precise order of how likely you are to find each post worthwhile.” –  (read the complete article here)

So what can businesses do, besides pay to “boost” our Facebook posts?

  • Post regularly. Try increasing your frequency.
  • Ask for engagement. Ask questions.
  • Share content your readers will “Like.” Don’t just sell, provide value.
  • Repeat the types of posts that get the most visibility.
  • Engage with those, that engage with you.

Please share any tips you have in the comments below.
Thanks,
Eileen

Is your Social Media Marketing paying off?

howling

“While a high follower count may seem like a signal of success, our experts agreed that size isn’t everything — high quality engagement is where you’ll see the most returns.” *

If posts that generate engagement (likes, comments, shares) is the goal, then what to should you post? Here are some ideas:

Creative Posting Ideas for Authors:

  • Character Takeover. Instead of posting from your perspective – try posting from one of your character’s perspectives. Include “Character Name from Book X here.” Repeat for a few days, even a week, to pique interest in the character, and the book. Don’t forget to include a link to buy the book, or read more.
  • Ask your Fans. Propose a “What would happen if?” question to your fans. They love sharing their opinions! How about: “What if Character A and Character B were siblings, or became romantic, or hated each other?”
  • Provide visuals for your characters. Help your fans get to know your characters. Help them visualize what the character would wear, how they would decorate their space, or even what they would be for Halloween!
  • Ask for engagement. Use engagement as a way to answer a question. “Like this if you agree that Character A is “right” for Character B.” Or “Which book in the Series was your favorite?”
  • Tap into your audience’s followers. Encourage sharing. Post “Share this post to be entered in a contest for a free pin/bookmark/tshirt” – whatever works. Need promo items? Email me!

Want more ideas? Schedule a Social Media Consultation! Book a session now! Learn more.

Let me know if you try any of the ideas above!
Happy Halloween!
Eileen

Helpful links on Social Media Marketing:
*Source: “How to Win at Social Media” artsy.net
“Defining Your Social Media Strategy” by Meigan O’Toole

Copyright 2015 Eileen McKenna. All Rights Reserved.