You Don’t Need to Reinvent the Wheel (with your Social Media content)

caveman

My Social Media checklist can be intimidating. All that original content and artwork!

My Social Media Checklist:

  • 2x a month marketing blog
  • 2x a week “my creative resolution” blog
  • 1x a week Facebook post (marketing)
  • 1x a day Instagram post (my creative resolution)
  • 1x a month email newsletter (marketing)
  • 1-3x a day tweet (marketing)
  • 1-3x a day tweet (my creative resolution)

But then I remember – You don’t have to reinvent the wheel. One original post can be adapted to be shared across several platforms. Original content can be tweaked to make it work for each Social Media tool.

How to turn one blog post into posts across different Social Media tools:

  • Blog – Write original content and create (or get rights to) an image to support it. Publish post.
  • Instagram – Post image with reference to blog post and include link (in comments or in profile).
  • Twitter* – Tweet title of blog post with link. (*Space out these twitter posts throughout the day.)
  • Twitter* – Create unique headline for Twitter relating to blog post and include link.
  • Twitter* – Tweet image with caption, include link.
  • Email – Use entire blog post as email, or part of post in your email (with link to more), or include just the title with link to post.
  • Facebook – Write two enticing sentences, include blog post title, image, and link.

The important thing is to create posts that work for each specific Social Media tool. The general topic and content can be the same but your posts should speak the right “language.”

You don’t want to bore people who may follow you on more than one Social Media tool, by posting identical information. You do want your different Social Media accounts to support one another.

 

Follow me on twitter.

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

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If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

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Copyright 2015 Eileen McKenna. All Rights Reserved.

7 tips to keep your Social Media time in check.

 

If you’re like me, and are on several Social Media platforms, you already know what a time suck they can be. It’s easy to get caught up in Social Media and end up feeling unproductive at the end of the day.

Tips to keep your Social Media time in check:    

  • Post before your work day starts and when it’s over.
  • Link platforms, so a post on one platform feeds into other platforms.
  • When not linking, use similar content across platforms to avoid reinventing the wheel.
  • Schedule time to check the news feed (during lunch, while commuting, etc.) and stick to it. Don’t get sucked in during your productive time!
  • Plan a posting schedule and keep to it.
  • Write down posting ideas, to keep you on task. Don’t stop working to tweet.
  • Always keep your “brand” and goals in mind. Every post should reinforce your brand and bring you closer to your overall Social Media goals!

Just starting out with Social Media? Read “Starting Slow with Social Media Marketing.” New to Twitter? Read “Getting in a Twitter state of mind.” 

Interesting Link: “How Successful Authors Use Social Media to Sell More Books”

Follow me on twitter.

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

EMLOGO-2

If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

MCRlogo

Copyright 2015 Eileen McKenna. All Rights Reserved.

Getting in a “Twitter state of mind”

tweettweet

I must admit I’ve neglected my twitter accounts. I opened two, one to support my Graphic Design/Marketing business, and one to support my creative painting blog, but, I’ve only tweeted once a month since then.

Determined to make a change and learn the ins and outs of Twitter, I declared last week “Twitter Week” and decided I’d tweet once a day on both accounts. Where I usually got stuck with Twitter was in what to say. I’m used to writing lengthy blog posts and posting pictures on Instagram with captions, but what to tweet? And how to say it in 140 characters? Hmmm.

I read up on Twitter on Sunday before “Twitter Week” and literally dreamed of hashtags Sunday night. On Monday morning I glanced over at the cover of one of the library books stacked on the front seat of my car, and thought, “That is a cool cover, I’d love to illustrate a map in that style.” … “Wait a minute! I can tweet that!”

From that Eureka moment it got easier. I realized I could tweet about awesome books, links, or videos I read or saw. I could tweet about projects I was working on or blog posts I’d written. And I could include the appropriate link or a photo. I could source the right person with their twitter account (@name). Very quickly I was in a “Twitter state of mind.” When I had an idea for a tweet, I’d either tweet it or write it down for later.

As a reminder, at the beginning of the week I wrote down what my brand is (for each of the two accounts). This is an important step in any social media campaign. You should always be reinforcing your brand. And I thought about my brand each and every time I sent a tweet.

After one day of tweeting, I had a list of general ideas for tweets. And forget about my goal for once a day, I tweeted about 3x a day on each account! In terms of followers, one account grew by 21 over the week, the other by 11.

The main change was I was hooked! I enjoy tweeting and I often learn something reading other people’s tweets. I’d share what I’d learned by retweeting. I was getting better at it and learning the nuances of Twitter.

Now that “Twitter Week” is over, I don’t plan on stopping. I’m just getting started. I’ll continue to build my audience, perfect my message, and reinforce my brand. The power and reach of these social media tools is incredible. And just like the lottery slogan, “you have to be in it to win it.”

Hey! Follow me on twitter. 😉

If you’d like more info on my services, please visit my website eileenmckenna.com
Thank you!
Eileen

EMLOGO-2

If you are interested in reading about my artistic side, visit my blog mycreativeresolution.com

MCRlogo

Copyright 2015 Eileen McKenna. All Rights Reserved.