How much of your internet browsing is done on your mobile device, not your desktop? Isn’t it frustrating when you find a site, but it isn’t readable? The text is too small, or when you try to select a menu item with your finger, you accidentally hit the wrong one, because the items are so close together. Frustrating right? How is the mobile user experience on your own site?
Google is using “mobile-friendliness” as a stronger ranking signal than ever before. It is no wonder Google places value on a mobile-friendly website. 67% of users in the U.S. access the Internet every day on their smartphone.*
At the beginning of the year, Google announced:
“We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where:
- text is readable without tapping or zooming,
- tap targets are spaced appropriately,
- the page avoids unplayable content or horizontal scrolling.”**
Not sure if your site is mobile-friendly? Take Google’s Mobile-Friendly test.
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